Vaayu x Vestiaire Collective shines a light on the true cost of fast fashion

“Sometimes things aren’t exactly as they seem. Our latest partnership with Vestiaire Collective shines a light on the true cost of fast fashion by using a pioneering cost-per-wear metric that takes into consideration how often an item is used, how long it lasts, and its resale value.

Vaayu’s research reveals the long-term financial and environmental costs of buying cheap new items compared to pre-loved luxury products, turning typical expectations on their head! Read more in the link .”