British Vogue spotlighted SOJO on the importance of sizing adjustability in a sustainable wardrobe.

“Emily Chan writes that “The average woman’s dress size goes up or down 31 times over her lifetime, according to one survey – a real problem that’s often neglected in conversations about sustainability.”

To prevent sizing changes meaning a whole wardrobe of clothes is thrown away, it’s great to read about how brands like E.STOTT, Chopova Lowena, Ester Manas and Bettter.us are bearing this in mind with thoughtful and unique approaches to sizing. With SOJO, upsizing or downsizing, our alterations make the clothes you own work for you so that they can stay in our wardrobes and our lives even if our bodies change.”

https://www.vogue.co.uk/article/adjustable-sizing-sustainability